CASE STUDY: Wood Manufacturing Company

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Company
National decorative wood products manufacturer based in Michigan

Challenges
Lost 50% of sales and clients to Chinese imports. Failed to keep up with market trends and demands; manufacturers representatives performed poorly; no marketing expertise; lack of market presence; dysfunctional, untrained management; high cost of services.

Solution
Assessed current business conditions; conducted extensive market research to identify new products, markets and channels; facilitated comprehensive organizational development and improved support for new markets to meet sales objectives.

Objectives

• Create a long range business improvement plan and staff key marketing position
• Develop new markets, corporate identity and marketing collateral
• Improve leadership skill, effectiveness, collaboration and contribution
• Train national sales representatives and increase their involvement
• Evaluate and consolidate non-productive facilities

Benefits

• Increased Sales by 40%
• Reduced Cost of Services by 25%
• Launched new world-class brand and services